How They Turned Invisible Shoppers Into Real Buyers With Quotible

December 18, 2025

Executive Summary

Background

Analysis

After Implementing Quotible

Comparative Analysis

Conclusion

The Challenge 

The deals a store loses rarely come from the shoppers who said no. They come from the shoppers no one even knew were alive. That is the problem McGovern Automotive solved. 

A Group Built for Scale 

McGovern Automotive Group operates more than 30 rooftops across New England. Regional BDC Manager Kaylene Brunelle trains every follow up team in the group and leads the rollout for every new acquisition. 

Before Quotible 

Before Quotible, Kaylene's teams were fighting the same battle most stores keep losing. Templates looked copied and pasted across the market. Customers vanished after the first message. Payment conversations dragged on. And they had no visibility into who was actually in the market. 

"Quotible is the first tool that finally made our follow up feel modern. After you use it, the old way does not feel acceptable anymore." 

The Moment Everything Changed 

When McGovern introduced Quotible, everything shifted. Kaylene could finally see what shoppers clicked, viewed, and adjusted - all inside the CRM with zero new logins. Many shoppers who never replied were still active, adjusting payments and moving deeper into the buying process. 

Unexpected ROI 

Visibility was not just helpful. It was profitable. For years, good buyers were slipping away silently because the CRM made them appear cold. Quotible revealed who was truly in market and close to making a decision. 

"The return on investment came from the deals we did not know we were losing. Quotible exposed buyers we did not even realize were close."

A Modern Follow Up Experience 

Quotible rebuilt the entire follow up experience. Mobile first presentations, transparent payments, and a virtual showroom feel kept shoppers engaged longer and made the store stand out. 

Operational Lift 

Reps started each morning knowing who was active, what they viewed, and who adjusted payments. Priorities became clearer. Appointments increased. Conversations sharpened. 

A Standard at Every Rooftop 

McGovern does not treat Quotible as a test. They standardize it. Every new acquisition gets Quotible on day one because the results are consistent every time. 

The Bottom Line 

Better conversations do not come from working harder. They come from visibility. They come from seeing who is truly in the market and meeting shoppers with something that feels modern, clear, and respectful of their time. 

If your store cannot see what your buyers are doing, you are gambling with every lead. Quotible removes the gamble.

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