Mountain View Chevrolet, located in Upland, California, faced a challenge familiar to many GM dealers: converting third-party leads, especially the notoriously difficult GM-supplied ones. Competing in the highly saturated Southern California market only added to the difficulty.

Since implementing Quotible in June 2023, the dealership has seen a measurable transformation. Most notably, they are now closing five times as many GM third-party leads, dramatically improving their bottom line.

Before adopting Quotible, Mountain View Chevrolet relied on outdated email templates and a fragmented set of tools that failed to deliver the level of engagement today’s car shoppers expect.

One of the dealership’s biggest obstacles was converting GM third-party leads. These leads often arrive with limited information and no specific vehicle of interest, making it difficult for the sales team to craft relevant, personalized responses that stand out in a competitive market.

The dealership’s previous lead response process revealed several critical gaps:

• Generic, slow responses that failed to capture shopper attention
• Limited personalization, especially for GM-supplied leads with sparse details
• Disconnected workflows requiring sales reps to juggle multiple tools
• Low engagement rates, leading to fewer replies and missed sales opportunities

To overcome these challenges, Mountain View Chevrolet needed a solution that streamlined workflows, improved the quality of their follow-up, and enabled faster, more effective engagement.

With Quotible’s CRM-native lead response system, Mountain View Chevrolet transformed their process by:

• Using modern, mobile-first email and text templates
• Delivering personalized landing pages with live inventory, pricing, payment options, and trade-in tools
• Responding directly through their existing CRM in under 10 seconds, without additional logins or workflow changes
• Equipping their sales team with an effortless way to create high-quality, interactive responses that stand out to shoppers

This streamlined approach allowed their sales team to focus on engaging leads instead of managing tools, resulting in faster response times and more meaningful customer interactions.

Before implementing Quotible, Mountain View Chevrolet struggled with slow response times, low engagement, and poor close rates for GM third-party leads. Their workflows were fragmented, requiring the team to rely on multiple tools that created unnecessary friction. After adopting Quotible, the transformation was immediate. Response times dropped to under 10 seconds, overall engagement increased significantly, and most notably, the dealership began closing five times as many GM third-party leads. These results were achieved without any disruption to their existing workflows, allowing the sales team to focus on selling instead of managing technology.

Quotible’s unique blend of speed, personalization, and CRM-native delivery has allowed Mountain View Chevrolet to transform its lead response strategy.

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For GM dealers struggling with OEM and third-party leads, Quotible provides a proven solution that increases engagement, accelerates response times, and drives higher close rates—without disrupting existing workflows.

"Since adopting Quotible Lead Response, our dealership has seen stronger engagement and close rates across the board. We’re now closing five times as many of our GM third-party leads, which is a huge win considering how difficult those leads have always been. In a competitive market like ours, Quotible helps us stand out in ways that shoppers notice and respond to. I cannot recommend Quotible any more strongly." -Courtney Shieh, Internet Sales Manager, Mountain View Chevrolet